The Rug Lover Interview Series

The Benefits of Being Woolsafe Approved

Randal Halverson is the primary Rug, carpet & textile cleaning expert at Buffalo Restoration in Montana. After 14 years of experience in the cleaning industry, Randal decided to take the Woolsafe online training provided by Ruth Travis on the woolsafeusa.org website. It turned out to be one of the most profitable courses he ever took. Now there's a lot of cleaners out in the field who refuse to take the online woolsafe course because they feel another certification really won't be of much benefit. But Randal totally disagrees with that assumption and has the numbers to back it up. In this interview you'll here exactly ...

Who Is My Target Market?

Doug Meehan of Mountain Pro-Tek in Colorado, an owner of RugBadger equipment, called Dusty Roberts up and asked an interesting question: "When it comes to cleaning area rugs who is my target market?" For most people the answer to a question like that would have have been only a sentence or so long. But rather than give a stock answer, Dusty provided 37 minutes of pure gold that explored the question in ways that went quite deep. In this coaching session you’ll hear Dusty explain in detail not just who the best target market is for area rug cleaners but also why. But it ...

A Full Rug Cleaning Spa In 576 SqFT

David Van Briggle is quite a unique guy who runs a very busy rug cleaning spa out of his 24' x 24' garage. At the time this interview was done, David had only been cleaning rugs for only 1.5 years but he did something most people would never would dream of doing. Where most people would wait until they created enough volume in their area rug cleaning business to buy a centrifuge, David went at it the other way. He knew that the volume would come from the quality of work he would be able to provide as a result of having ...

$35k Increase In Revenue

How Adding An Area Rug Cleaning Service Increased Business $35k in less than a year. Dan and Sylvie Traub are a fun and fascinating married couple who own and operate a carpet cleaning company in Ventura California. After suffering through several years of relatively flat growth in sales, Dan & Sylvie decided it was time for a change. Unsure of what direction to take their carpet cleaning company, this amazing duo decided to come to the 2009 Las Vegas Connections Convention & Trade Show to see if they could get any ideas. Boy did they ever. Once they saw the potential of area ...

Why Being Unique is Newsworthy

Interview with Mike Fairfield of Riteway Cleaning in Waldoboro, Maine. Mike Fairfied has been doing some pretty unique things when it comes to his area rug cleaning facility. In fact being unique is what lead directly to having newspaper reporters show up on his doorstep. In this interview you'll hear Mike tell Dusty all about what he does and how a full page news article about his company affected his business. But that's not all, you're also going to find out about: * Why inventing your own rug cleaning equipment is not always worth it (and what you should do instead) * What a ...